Centre for Creative Initiatives in Health and Population (CCHIP) created a series of culturally sensitive educational videos on maternal and child health in Vietnam.

Village Health Workers and Ethnic Minority Midwives use the videos during their home visits and group meetings in ethnic minority communities with pregnant women, mothers, men and family members. The short videos use local languages and feature ethnic minority peoples, and cover topics such as breastfeeding, nutrition, and warning signs during and after pregnancy.

Ethnic minority networks and other media and health organizations in Vietnam are also now using the videos to promote maternal health in their communities. The Vietnam Women’s Union, Son La provincial TV, Vietnam National TV Channel 5, and ChildFund Vietnam are spreading the videos to ethnic minority communities in other parts of the country.

The videos are helping to bridge the gap in health services for ethnic minority women and children in Vietnam. In Son La Province, ethnic minority women struggle to access maternal health services due to language barriers, cultural norms, and the remote location of their villages. The videos were developed as part of the Saving lives of mothers and children in Nepal and Vietnam project.