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EkoComer: Understanding and advancing the “250 Thousand Families” Responsible Consumption campaign in Ecuador

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The Ekomer Consortium Research Program developed a unique research approach (Responsible Consumption Index). By means of continual sharing of information based on research of household-level food practice and anthropometrics and experimentation with marketing strategies, Ekomer supported actors involved in the QueRicoEs! Campaign, in particular from the Colectivo Agroecológico and the Movimeinto de Economia Social y Solidaria (MESSE), to directly and more strategically contribute to a number of policy interventions, in particular in the sphere of family and network level practices in agriculture and food.

Working within the context of an exciting civic-led “250 Thousand Families” responsible consumption campaign, we pursued the following general objective: to strengthen an innovative, civil society-based marketing strategy for responsible food consumption that enables improved food policy interventions, adoption of healthier, more sustainable diets that curb and prevent food-related chronic illness.