This project aimed to support the implementation of smoke free policies in public areas in Vietnam through working with the media to raise policy makers’ awareness and to educate the public to be aware of, support, and comply with the policy.

• Increased media awareness of the implementation of smoke free policies in public areas. Local media in the provinces where HealthBridge encouraged anti-smoking activities gained a better understanding of benefits of the smoke free policy and showed their strong support to the policy by producing anti-smoking media coverage.
• Increased media coverage of compliance to the smoking ban in public places.