We know that consumption of unhealthy foods contributes to a range of non-communicable diseases (NCDs) that can shorten people’s lives by decades. We also know that it is of little use to promote healthy eating when companies spend millions or billions of dollars promoting unhealthy foods. We cannot compete, dollar for dollar, against companies pushing soft drinks, fast food, and other junk food. What we can do is convince our governments to pass regulations that limit or ban such advertisements, or that force the companies to pay for counter-messages that illustrate the ill effects of junk food and the benefits of a healthy diet. But how do we get our governments to pay attention to the problem? One step is to conduct research to draw attention to the amount of junk food advertising that targets children, and to illustrate some of the misleading messages of those ads. That research can be a vital part of an overall campaign for legal limits on promotion of junk food advertising, which is why HealthBridge is supporting some of our partners to carry it out. Activists around the world have succeeded in getting complete or partial bans on promotion of tobacco; we can do the same for junk food.